To provide insurance products that are transparent, effective and understandable in order to fulfill the growing needs of clients.
To be the pioneer Arab guarantor in the field of client demand fulfillment.
- To enhance the position of the Company through expansion and diversification of marketing outlets and the adoption of sale strategies appropriate for increasing our share in Jordan market.
- To take advantage of our wide insurance experience in order to provide modern and advanced insurance products fitting the needs of clients.
- To achieve the principle of “Added Value” for our clients, shareholders, staff and society.
- To enhance and strengthen the professional relationships with Insurance Administration, Jordan Insurance Federation, and local insurance and reinsurance companies.
- To encourage our staff to keep developing by providing them with professional and academic training.
- To keep building established financial reserves and good reputation in the market of insurance.