To be the pioneer Arab guarantor in the field of client demand fulfillment.
To provide insurance products that are transparent, effective and understandable in order to fulfill the growing needs of clients.
- To enhance the position of the Company through expansion and diversification of marketing outlets and the adoption of sale strategies appropriate for increasing our share in Jordan market.
- To take advantage of our wide insurance experience in order to provide modern and advanced insurance products fitting the needs of clients.
- To achieve the principle of “Added Value” for our clients, shareholders, staff and society.
- To enhance and strengthen the professional relationships with Insurance Administration, Jordan Insurance Federation, and local insurance and reinsurance companies.
- To encourage our staff to keep developing by providing them with professional and academic training.
- To keep building established financial reserves and good reputation in the market of insurance.